CRM reporting is crucial for any business that wants to maintain healthy relationships with customers. It helps you to identify the trends in data and capitalize on them to improve customer value.
As per stats, the global CRM market was $65.59 billion in 2023 and is expected to maintain a CAGR of 13.9% from 2024 to 2030. This implies more companies are adopting CRM systems than ever before. But the question is: which CRM reports do most contributors use to stay ahead of the competition? Let’s check it out.
Also Read: What are the 7 Proven Strategies for User Engagement?
5 CRM Reports That You Need To Track
If used properly, a CRM can provide valuable insights to help you identify your bottlenecks and optimize internal processes. Check out the five best CRM reports that you must keep an eye on:
1. Pipeline Analysis Report
As the name suggests, a pipeline analysis report helps you understand the progress of the prospects. You can have an overview of the status of the leads and how they are progressing through the pipeline. With such a bird’s-eye view, you can identify any particular area where the leads are exiting or are stuck and fix them promptly. Some of the common pipeline reports for CRM are as follows:
- Pipeline Development CRM Report: It lets you track the progress of deals within two different dates.
- Sales Funnel CRM Report: This refers to a type of CRM report that presents a portion of prospects to help you identify any issues in the conversion process.
- Stage Distribution CRM Report: View the number of deals and prospects in different stages of the pipeline.
2. Sales Performance Report
A sales performance report is one of the most standard CRM reports that briefs out the number of leads converted by your sales team during a specified time. You can use it to compare your sales team’s current performance over the previous months. It lets you even view the individual executives that are performing the best. Have a look at various types of sales performance reports:
- Total CRM Sales Report: It gives you an overview of the number and value of deals that you have closed.
- Forecasted Sales CRM Report: You can calculate the expected revenue for this month using the available data in this report.
- Sales by Customer CRM Report: It presents you with a complete picture of revenue distribution from various customers.
- Sales by Owner CRM Report: Check out how much revenue your sales executives bring individually.
- Deal Loss Reason CRM report: This report is perfect for company owners who want to take corrective measures to improve sales.
3. Goal Reports
Every company has goals to achieve. A goal report can help you track the level of success in achieving them. There are only two types of goal reports:
- Sales Goals CRM Report: You can have a look at whether your sales team is achieving individual as well as collective monthly targets.
- Won Deals Goals CRM Report: It lets you dig deeper and check out if the sales teams are closing the deals quickly.
The best part about this CRM reporting system is that it helps you know whether your company is headed in the right direction. In case something’s wrong, you can fix the strategies promptly.
4. Sales Activity Reports
Sales is the crucial pillar that holds every company intact. You can keep an eye on your sales team by using sales activity reports that wrap up their core activities during a time. It presents almost all key metrics like the number of calls, meetings, sales, etc. Here are the three different types of sales activity customer relationship management reports:
- Activity Overview CRM Report: You can have an overview of the various channels used by your sales team like phone calls, mail, visits, etc.
- Call Outcomes CRM Report: Analyze the results after each call of the sales executives to know how fast the conversion process is going.
- Email Outcomes CRM Report: It lets you track the opening, clicks, and engagement rates of your sales team’s mail.
5. Campaign Performance Report
You can also track the performance of the marketing team, just like sales, using CRM reporting software. A campaign performance report shows all the key performance indicators (KPIs), such as ROI, CTC, CTR, etc., to measure the effectiveness of a marketing campaign. This way, you can improve your marketing strategies to attract more quality leads. Each social media platform may have its own unique reports.
Conclusion
Simply viewing reports on a projector won’t guarantee the results. You must draw valuable insights from the grassroots levels of the data. And that’s where you need an extraordinary CRM reporting tool.
Onstro CRM is an all-in-one software solution with in-depth reporting features. You can have a bird’s-eye view of the movement of each individual prospect through your own custom sales pipeline stages. It lets you even track the leads with their activities and timelines. Contact us now!
