Practical Ways How AI Marketing Helps Your Company - blog image

5 Practical Ways How AI Marketing Helps Your Company

Team Onstro on April 23, 2024 in Campaign Management

Key Highlights

  • The process of using AI technologies in marketing activities is called AI marketing.
  • You can improve personalization, decision-making, and content quality through AI marketing.
  • AI in marketing is not just a trend; it’s a reality that is expected to become more closely related.

AI in marketing is no longer the future but a present reality. As per stats, 61.4% of marketers have used AI in marketing.

More and more companies are entering the field of AI marketing. And that’s why you need to know about it to stay ahead of the competition curve. Read on to learn what AI marketing is and how to use AI in marketing.

Also Read: 5 Simple Ways On How To Use CRM for Marketing

What is AI Marketing?

The process of using AI technologies in marketing activities is called AI marketing. It is mainly used to obtain valuable insights from customers and generate better content according to their preferences.

5 Top Benefits of AI in Marketing

The word’ change’ itself is the only thing that does not change. It’s up to you to update to stay ahead of the curve or be out of the track. The distance between AI and marketing is reducing over time. Here are some benefits of staying updated with AI marketing trends:

  1. Data Analysis

    Data analysis is one of the main reasons for using AI for marketing. AI can analyze tremendous amounts of data and get valuable analytics from them. It also helps in predicting future trends by using such historical trends.

    You can use such data to tailor your marketing strategies to customer preferences. You can understand how to optimize your digital ads and get maximum Return on Investment (ROI) from them.

  2. Save Time

    Artificial Intelligence in marketing can help automate many routine team activities. For example, the marketing team spent hours categorizing customers and preparing content for mail marketing. Now, mail marketing campaigns can be done with software like Onstro.

    When it comes to content creation, AI marketing tools save immense time involved in the research process. It can quickly grab insights from large datasets compared to humans who may take hours or even days.

    That’s not the end. Advanced AI platforms score leads based on their chances of conversion. This way, your team can focus more on prospects with a higher conversion rate.

  3. Improved Personalization

    Personalization is the key aspect of a successful marketing campaign. Marketing AI gives a hand to that.

    As you know, a marketing team acquires customer data through various forms, such as surveys, forms, browsing history, etc. They usually feed such data to advanced AI tools, which then understand customer preferences by analyzing that data quickly and help you in many ways.

    For example, it can predict products that a specific customer sect will likely be interested in. Many e-commerce businesses use these techniques to provide the best user experience.

  4. Quality Content

    AI-based marketing helps you deliver top-quality content to your target audience in many ways. It analyzes customers’ interests through social posts and reviews, enabling AI tools to understand what type of content excites them.

    You can use this information to tailor your content strategy to your audience. It also provides keywords and triggers that help you develop emotionally connecting content. This will help you to create a unique brand voice.

    Apart from all these, AI marketing also helps improve the success rate of marketing campaigns. How? Because you know what your audience wants. So, all you need to do is deliver that content. Naturally, the conversion and engagement rate of the campaign will go up.

  5. Better Decision making

    Decision-making is one of the worst headaches for managers. Marketing AI makes it much easier for you. Marketing teams working with the latest AI tools can see the effect of their efforts on the target audience in real-time. Thus, they can adapt their tactics quickly before it is too late.

    You must also keep in mind that AI tools can analyze data much faster than a normal human being. So, they can perform sentiment analysis and suggest timely actions.

Final Words

AI in marketing is not just a trend that gets washed out in the tide of time; it’s a reality that is expected to become more common in the coming years. Stay ahead of the competition curve by adapting to change earlier.

Onstro Campaigns is a marketing software that can help you optimize your campaigns. It can help you plan your marketing campaigns in advance and schedule it for the best time. You can make better decisions by analyzing the insights from previous decisions. Contact us now for all-in-one software!

Team Onstro