Leading Wood Brand Streamlines Resource Tracking and Request Handling with Onstro

Centralized Data Platform CRM PIM Software Integration Resource Management
Onstro has increased our productivity significantly as all important information is present on a centralized, easy-to-access dashboard.
Problem 
Faced challenges with managing decentralized products and customer data due to a limited PIM system, multiple ERPs and CRMs. 
Solution
A unified app to source data from PIM, ERP, and CRM, create info-rich product pages, and push to multiple ecommerce stores. 
Result
Adoption of a centralized and data-driven approach led to an Increase in operational efficiency and optimal use of resources. 

About Client 

Kebony, based in Norway, is a leading modified wood brand that uses innovative, patented technology to enhance traditional timber, offering a sustainable, durable, and high-performing alternative.

The Challenge 

Kebony struggled with decentralized product and customer data. They used a conventional Product Information Management (PIM) system with limited capabilities. This made handling data from multiple ERPs and CRM system a nightmare. Relying on a disconnected mailbox further complicated their operations.

Moreover, maintaining multiple product websites to cater to customers from different countries took a lot of work. Besides, streamlining multilingual product information seemed difficult.

The Solution 

Things started falling in place for Kebony when they switched to Onstro, a unified enterprise agility platform. Our team at Onstro helped Kebony seamlessly integrate their data from the production data warehouse into Onstro using Azure Data Factory. This allowed them to manage all their resources, from wood and furniture products to business apps, on a single platform.

Further, the integrated Onstro Helpdesk allowed Kebony to handle IT tickets, customer queries, and product requests in one place. Linking resources and the helpdesk solved most of their problems. They could customize unique mailboxes for individual helpdesk topics. Each helpdesk with customized portal is linked to projects for request handling, team collaboration, and task assignment.

Leveraging Onstro allowed Kebony to enhance its resource management, help desk, campaign marketing, contact building, and project management capabilities. They could also track an organization’s quotations, orders, and opportunities, improving their sales process. However, they requested for a map view of resources, which our developers handled with ease, providing them with a better visualization of their assets.

We helped Kebony update its website and improve the user experience by handling the change of language preference in WordPress. Besides, the integration of WooCommerce, connected to the product database and synced via Onstro, made the website a functional online store.

Moreover, maintaining multiple product websites to cater to customers from different countries took a lot of work. Besides, streamlining multilingual product information seemed difficult.

The Outcome 

Kebony moved from a legacy ERP/CRM implementation to a satisfied user of Onstro. They achieved a centralized, data-driven approach to resource management, customer service, and sales. Also, they saw a 50% improvement in business operations allowing them to make strategic decisions, serve customers better, and unlock new business opportunities.

A revamped website, e-commerce functionality, and data visibility have potentially expanded their customer reach. The quick linking of resources and helpdesk improved their overall efficiency and accelerated their journey of continuous improvement.

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