{"id":10385,"date":"2025-03-18T07:00:20","date_gmt":"2025-03-18T01:30:20","guid":{"rendered":"https:\/\/www.onstro.com\/?p=10385"},"modified":"2025-03-21T11:17:09","modified_gmt":"2025-03-21T05:47:09","slug":"7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre","status":"publish","type":"post","link":"https:\/\/www.onstro.com\/fr\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\/","title":{"rendered":"7 \u00e9tapes du pipeline de vente que vous devez conna\u00eetre"},"content":{"rendered":"

De nos jours, les fortes fluctuations des chiffres de vente sont l\u2019un des plus grands d\u00e9fis auxquels sont confront\u00e9s les gestionnaires d\u2019entreprise. Le pipeline de vente est la visualisation du parcours des clients, depuis le premier contact jusqu\u2019\u00e0 la d\u00e9cision d\u2019achat finale.<\/span>\u00a0<\/span><\/p>\n

En suivant r\u00e9guli\u00e8rement le volume des prospects, les gestionnaires peuvent se pr\u00e9parer efficacement pour <\/span>am\u00e9liorer les services.<\/span><\/a> Selon une enqu\u00eate de<\/span> Harvard Business Review<\/span><\/a>, les entreprises qui consacrent moins de 3 heures par mois \u00e0 la gestion des <\/span>\u00e9tapes du pipeline de vente<\/span> ont enregistr\u00e9 une augmentation de 11 % de leur chiffre d\u2019affaires par rapport \u00e0 celles qui y consacrent moins de 3 heures. Dans ce blog, vous d\u00e9couvrirez <\/span>les sept \u00e9tapes du pipeline de vente et leur signification.<\/span>\u00a0<\/span><\/p>\n

\u00c0 lire aussi :<\/span> Meilleur logiciel CRM personnalis\u00e9 : Pourquoi en choisir un et 5 conseils pour choisir un CRM<\/span><\/a>\u00a0<\/span><\/p>\n

Qu’est-ce qu’un pipeline de vente ?<\/span>\u00a0<\/span><\/h2>\n

Le pipeline de vente est une repr\u00e9sentation visuelle des diff\u00e9rentes \u00e9tapes de votre processus de vente. Il montre toutes les activit\u00e9s \u00e0 r\u00e9aliser \u00e0 chaque \u00e9tape pour avancer vers la suivante. Les responsables commerciaux analysent les <\/span>\u00e9tapes du pipeline CRM<\/span> afin de suivre les performances de l\u2019\u00e9quipe.<\/span>\u00a0<\/span><\/p>\n

Les termes \u00ab\u00a0pipeline de vente\u00a0\u00bb et \u00ab\u00a0entonnoir de vente\u00a0\u00bb sont souvent confondus, ce qui est totalement erron\u00e9. Comme mentionn\u00e9 ci-dessus, un pipeline de vente refl\u00e8te la perspective de l\u2019entreprise sur le processus de vente, tandis qu\u2019un entonnoir de vente repr\u00e9sente la perspective de l\u2019acheteur.<\/span>\u00a0<\/span><\/p>\n

7 \u00e9tapes du pipeline de vente<\/span>\u00a0<\/span><\/h2>\n
    \n
  1. \n

    Prospection<\/span><\/h3>\n<\/li>\n<\/ol>\n

    Cette \u00e9tape consiste \u00e0 identifier le bon public cible et \u00e0 l\u2019attirer \u00e0 travers diff\u00e9rentes strat\u00e9gies telles que les emails \u00e0 froid, les appels, et les publications sur les r\u00e9seaux sociaux.<\/span><\/p>\n

      \n
    1. \n

      Qualification des prospects<\/span><\/h3>\n<\/li>\n<\/ol>\n

      Tous les prospects ne sont pas \u00e9gaux. Les responsables des ventes qualifient les prospects en fonction de leur int\u00e9r\u00eat et de leur pouvoir d\u2019achat.<\/span><\/p>\n

        \n
      1. \n

        Planification d\u2019un appel ou d\u2019une r\u00e9union<\/span><\/h3>\n<\/li>\n<\/ol>\n

        Les commerciaux contactent rapidement les prospects qualifi\u00e9s pour comprendre leurs besoins et attentes.<\/span><\/p>\n

          \n
        1. \n

          Pr\u00e9sentation de la proposition<\/span><\/h3>\n<\/li>\n<\/ol>\n

          Les commerciaux envoient une pr\u00e9sentation d\u00e9taill\u00e9e du produit ou service, mettant en avant ses caract\u00e9ristiques et avantages.<\/span><\/p>\n

            \n
          1. \n

            N\u00e9gociation<\/span><\/h3>\n<\/li>\n<\/ol>\n

            Les clients potentiels peuvent poser des questions ou n\u00e9gocier les prix. Les commerciaux doivent r\u00e9pondre \u00e0 leurs objections et ajuster la proposition si n\u00e9cessaire.<\/span><\/p>\n

              \n
            1. \n

              Conclusion de la vente<\/span><\/h3>\n<\/li>\n<\/ol>\n

              Si un accord est trouv\u00e9, un contrat est sign\u00e9 pour officialiser la vente.<\/span><\/p>\n

                \n
              1. \n

                Post-vente<\/span><\/h3>\n<\/li>\n<\/ol>\n

                Apr\u00e8s la vente, le client est pris en charge par l\u2019\u00e9quipe support pour garantir sa satisfaction.<\/span><\/p>\n

                Conclusion<\/span><\/h3>\n

                Construire un pipeline de vente efficace demande une bonne ma\u00eetrise des outils CRM. <\/span>Onstro CRM<\/span><\/a> propose des fonctionnalit\u00e9s avanc\u00e9es pour optimiser votre processus de vente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                De nos jours, les fortes fluctuations des chiffres de vente sont l\u2019un des plus grands d\u00e9fis auxquels sont confront\u00e9s les gestionnaires d\u2019entreprise. Le pipeline de vente est la visualisation du parcours des clients, depuis le premier contact jusqu\u2019\u00e0 la d\u00e9cision d\u2019achat finale.\u00a0 En suivant r\u00e9guli\u00e8rement le volume des prospects, les gestionnaires peuvent se pr\u00e9parer efficacement […]<\/p>\n","protected":false},"author":5,"featured_media":10226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[337],"tags":[],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-relation-clientele"],"acf":[],"yoast_head":"\n7 \u00e9tapes du pipeline de vente que vous devez conna\u00eetre - Onstro<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qu'est un pipeline de vente et ses diff\u00e9rentes \u00e9tapes, de la g\u00e9n\u00e9ration de leads \u00e0 la conclusion des affaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.onstro.com\/fr\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 \u00e9tapes du pipeline de vente que vous devez conna\u00eetre - Onstro\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez ce qu'est un pipeline de vente et ses diff\u00e9rentes \u00e9tapes, de la g\u00e9n\u00e9ration de leads \u00e0 la conclusion des affaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.onstro.com\/fr\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\/\" \/>\n<meta property=\"og:site_name\" content=\"Onstro\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T01:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T05:47:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.onstro.com\/wp-content\/uploads\/2025\/02\/7-Sales-Pipeline-Stages-That-You-Need-To-Know.png\" \/>\n\t<meta property=\"og:image:width\" content=\"783\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"madhuri.warkhandkar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"madhuri.warkhandkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.onstro.com\\\/fr\\\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.onstro.com\\\/fr\\\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\\\/\"},\"author\":{\"name\":\"madhuri.warkhandkar\",\"@id\":\"https:\\\/\\\/www.onstro.com\\\/#\\\/schema\\\/person\\\/48009f7d057b46b3708013877f1cc80c\"},\"headline\":\"7 \u00e9tapes du pipeline de vente que vous devez conna\u00eetre\",\"datePublished\":\"2025-03-18T01:30:20+00:00\",\"dateModified\":\"2025-03-21T05:47:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.onstro.com\\\/fr\\\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\\\/\"},\"wordCount\":470,\"image\":{\"@id\":\"https:\\\/\\\/www.onstro.com\\\/fr\\\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.onstro.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/7-Sales-Pipeline-Stages-That-You-Need-To-Know.png\",\"articleSection\":[\"Relation Client\u00e8le\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.onstro.com\\\/fr\\\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\\\/\",\"url\":\"https:\\\/\\\/www.onstro.com\\\/fr\\\/7-etapes-du-pipeline-de-vente-que-vous-devez-connaitre\\\/\",\"name\":\"7 \u00e9tapes du pipeline de vente que vous devez conna\u00eetre - 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