Strong Reasons Why Your Business Needs Smart Business Applications - image

7 Strong Reasons Why Your Business Needs Smart Business Applications

Team Onstro on December 28, 2023 in Business Management

Key Highlights

  • 70% of companies either have or are trying to develop online business applications.
  • Business applications help you to improve customer relationships, sales, and branding.
  • Outsourcing the development of business applications will help you to save time and effort.

Business applications have become more popular in the last decade. And you might scratch your head over that. Well, you’re not alone! 70% of organizations have a digital transformation strategy or are working on one, which often includes introducing smart business applications. This signifies that technology is emerging as the need of the hour in business.

So, why are online platforms important to businesses? Around 6.92 billion people worldwide have at least a smartphone now, and they spend an average of 6 hours and 37 minutes on an electronic device. Yes, you heard that right! The market is growing and getting stronger with each passing day.

That’s precisely why every company need a digital business platform. Keep reading to learn how online business applications can benefit you.

7 Reasons Why Your business needs online business applications

If you think that only giant companies need business applications to support their products and services, then you are completely wrong. Check out what are the benefits of business platforms:

    1. Improve customer relationships

      The best part about online business applications is that they pave the way for personalized communication with customers. Most applications help you send personalized messages and notifications to your customers.

      Moreover, you can use features like geolocations to customize the message for better impact. Consider using push notifications, as it is an effective tool to increase sales. Statistics claim that 57% of users find push notifications useful and willingly subscribe to them.

    2. Improve brand awareness

      Nowadays, more businesses are actively introducing business software applications to instill brand awareness. It could be a great way to promote word-of-mouth and encourage customers to promote your products.

      A professional logo and creative design are sure to create a positive feeling among the customers. Similarly, a user-friendly interface without crowded advertisements will prompt users to engage with your brand further.

    3. Improve user experience

      When it comes to online marketing, user experience (UX) is a crucial component. Online business applications could help you with that. A well-designed and user-friendly interface will help customers find exactly what they are looking for. For instance, an e-commerce application helps a customer purchase stationary without visiting a shop, which is a more convenient option.

    4. Gather data

      Smart business applications are an efficient way to gather and analyze customer data. It helps you gain valuable insights into user behavior, consumption patterns, time spent, and so on.

      Analyzing this data helps you understand your customers in detail and better serve their needs. Moreover, it also gives an opportunity to identify the key areas for improvement through customer feedback.

    5. Stay ahead of the competition

      Even though the popularity of online business applications is rising, there are many companies without an app. So, implementing it at the right time will give you a competitive edge in the industry. As mentioned before, it helps to analyze your customer needs and serve them before your competitors do. It provides a faster and more convenient solution to meet the needs of consumers compared to other traditional digital channels.

    6. Improve product value

      Many business applications have been developed and created history by identifying a current problem in the market and presenting the app as a solution. For example, banks were once overcrowded with customers for a wide variety of tasks.

      That’s when popular banking companies started to launch online business applications with many features. Some even allowed customers to deposit checks by simply taking a picture with their app. You could be the pioneer of your industry with such innovative application ideas.

    7. Increase your Sales

      Business software applications are a great source of revenue for many companies. Domino’s Pizza is an excellent example of this. In the first half of 2023, the company reported a 46% surge in active app customers, with 7.9 million active users, accounting for 75.2% of online orders.

      Moreover, you can also earn from subscriptions or paid versions depending upon the nature of your business. If users enjoy your app, they will not only subscribe to it but also may be willing to give your product a shot.

Also Read: The Ultimate Guide To All-In-One Business Management Software

Final Words

Considering these facts and figures, the question of why should companies adopt digital transformation seems irrelevant. The reason why some businesses still have not reached the trend is that they misunderstand that a business application requires heavy work and technical knowledge. Well, the truth is that you don’t need to maintain an in-house talent for this.

Onstro is an all-in-one technological platform that lets you manage all your business activities with just a click. This way, you can control your business, track performance, and conduct meetings from anywhere at any time.

Contact us now for a versatile software platform.

Team Onstro