Simple Ways On How To Use CRM for Marketing - image

5 Simple Ways On How To Use CRM for Marketing

Team Onstro on February 6, 2024 in Customer Relationship

Key Highlights

  • Many companies still use CRM as a platform for the sales team and do not use CRM for marketing purposes.
  • CRM for marketing helps with targeted marketing, personalization, automation, and centralization.
  • Onstro is a CRM software for marketing that guides you throughout the marketing campaign.

Even though many companies are using CRM software, there is a doubt about whether everyone understands its full potential. Many still use it as a mere platform for the sales team and do not use CRM for marketing purposes.

However, the truth is that every department, including marketing, can benefit from such data-driven tools. For example, the data in CRM gives insights into customer needs and preferences, which helps the marketing team craft the perfect marketing campaign. Statistics claim that if a CRM system is properly implemented, the return on investment (ROI) can exceed 245%.

So, how to use CRM for marketing? Let’s check it out.

What is a CRM marketing campaign?

CRM marketing is a way of using customer data in CRM to improve your marketing strategies and communication. But what does CRM stand for in marketing?

CRM gives you valuable data with which you can segment customers based on their needs and preferences. This way, you can target and send personalized messages to the customers, which makes your marketing campaign more effective. Keep reading to get to know what are CRM strategies in marketing.

5 Ways How CRM Improves Marketing

You might be thinking of how do I run a marketing campaign. Well, it is not as simple as it

seems. Here are some simple ways on how can CRM be used for marketing purposes:

  1. Targeted Marketing

    You can segment the customers based on similar interests with data stored in the CRM software for marketing. As a result, you will be 60% more likely to understand the customer’s needs. This way, you can reach the target customers of a product directly.

    For example, if you run an e-commerce store, you can use CRM to segment and target customers who are interested in cosmetics based on their previous purchase history. Then, you can notify them specifically about new cosmetic products and discounts for better conversion.

  2. Automates Workflow

    Nowadays, many marketing companies have a wide range of tools, and they use them for a purpose- automation. But the best part is that a CRM for marketing can be an alternative to many such tools in the automation of workflows. Here is how it works.

    How does a marketing company traditionally run an email campaign? They create content, enter the email addresses of the customers, and hit the send button. But it’s not as simple as that, right? It takes a large drain of energy from the marketing team, who could use it for other creative purposes. Moreover, the entire process is time-consuming and the chances of typos are also high, which can ruin the entire marketing campaign.

    Connecting your email marketing software to the CRM is the best solution to this problem. A proper CRM software for marketing can identify customers with similar behaviors and send trigger emails automatically.

  3. Better Personalization

    Reports state that 80% of customers are more likely to purchase from a brand with personalized marketing. So, the more personalization in marketing campaigns, the more likely they are to become loyal to the brand and make a purchase.

    Well, how do you get started with personalization? You can start by splitting up the customers based on their needs. Then, start by sending emails to the customer segment with the highest potential for purchase. Try to include the recipient’s name in the mail content, as it results in better personalization.

  4. Track the Key Metrics

    Another highlight of a CRM for marketing is that it provides a bird’s eye view to measure the effectiveness of a campaign. Most CRM software shows the Key Performance Indicators (KPI) of a marketing campaign such as Customer Retention Rates (CRR), Customer Lifetime Value (CLV), conversion rates, click-through rates, and so on. This way, you will identify the mistakes in the marketing campaign and know what works for your customers.

  5. Centralize the customer database

    A CRM for marketing is a centralized database where you can get anything and everything about your customers. Does it matter? Of course, it does. CRM data provides valuable insight into the purchase patterns and behavior of customers. This way, you can identify their needs and better serve them. Moreover, you can also send personalized messages to attract them to the product.

Also Read: How to improve your business performance in 2024?

Final Words

A successful marketing strategy is always built on top of customer data. That’s exactly where a CRM comes into play.

Onstro Campaigns is a premium CRM software for marketing that guides you throughout the marketing campaign, from segmentation to content creation. It offers you a comprehensive platform to manage all marketing campaigns and measure real-time progress.

Contact us now for an all-in-one software platform.

Team Onstro