Data management is the biggest challenge of modern businesses. That’s exactly where the need for a cloud CRM comes in. It is a platform that stores and manages customer data to help businesses serve customers effectively.
As per stats, cloud based CRMs generated a revenue share of approximately 55% in the market in 2022. That means more and more companies are exploring the opportunities behind cloud-based CRM. Read on to get to know about cloud CRM solutions, including what it is, the features of a web-based CRM, and why you should use it.
Also Read: 5 Best Benefits Of Lead Management Software In 2024
What is Cloud Based CRM software?
Cloud based CRM system refer to software that is hosted on the server of the provider. It is a web-based CRM that does not require installations and can be accessed directly through the Internet. All the maintenance and updates are managed by the provider itself, saving the valuable time and resources of the companies.
Top 5 Features of a Cloud CRM
Cloud CRMs come up with a comprehensive set of advanced features to improve business operations. Here are some of them:
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Flexible Access
The best part about cloud-based CRM systems is that you can use them from anywhere and anytime with just a stable internet connection. Unlike on-premise software, you need not require any specific installations. Some CRM cloud tools step even further by offering access to data and certain functions offline. Updates will be automatically synced when the device is back online. This makes it the best option for remote teams, as team members can stay connected regardless of the location, device, etc.
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Automatic Updates
Cloud CRM software providers handle all software updates and security patches. If you note a bug, you can contact the provider’s customer support team. This way, your system will always run on the latest version, and your internal IT team will be relieved from the hassles of software maintenance.
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Data Backups
Since cloud CRM solutions work through the internet, a data backup facility is crucial. Most cloud CRM systems offer data safety by allowing frequent daily backups. Therefore, even if something misfortunate like hardware failure or software glitches occurs, the data will remain safe and can be restored with just a click.
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Mobile Optimization
Cloud Customer Relationship Management (CRM) software is designed to work perfectly on smartphone devices as a web-based tool. It often features intuitive interfaces optimized for touchscreens. Mobile optimization is done mainly to avoid the need for lugging around laptops and ensure critical customer information is always at the fingertips. As a result, the response time gets lower, and customers will be more satisfied with your support system.
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Third-party Integrations
Prominent web-based CRM software solutions provide integration opportunities with third-party apps to perform workflows faster. Most tools allow you to connect with mainstream tools like Gmail, Outlook, WordPress, etc. This way, you can save time in jumping between browsers.
Why Should You Choose a Cloud CRM?
As more companies start switching, the future of CRM in the cloud looks brighter than ever before. Here are some reasons as to why you must choose it:
- Better Collaboration: A web-based CRM facilitates real-time data updates, whether uploaded through laptops or smartphones. Your entire team can stay connected by accessing valuable data from anywhere at any time.
- Trusted Security: Features of a cloud-based CRM, like regular backups, save your data from technical issues or security attacks. Moreover, most CRM tools offer data encryption which scrambles the data using complex algorithms and makes it unreadable even if intercepted by unauthorized users.
- Reduces Costs: Cloud CRM solutions are maintained and updated by the provider itself. Therefore, client companies do not need to handle the expenses of keeping an IT team for software maintenance.
- Scalability: Most CRM and cloud computing software tools are designed to serve every company, from large-scale businesses to start-ups. So, as your company grows, you need to upgrade the pricing plan to get more advanced features to meet your rising needs.
- Increases Operational Efficiency: CRM software tools offer many third-party integrations to automate routine tasks and activities. This way, your team can focus more on what matters the most.
Conclusion
Customer Relationship Management (CRM) is not just the future but the present trend among businesses. It plays a great role in improving customer satisfaction and business operations. However, if not chosen correctly, a cloud CRM could become a big liability for the company rather than a promising asset.
Onstro CRM is a cloud-based workspace that offers all the sophisticated features to run a modern business. All data will be stored securely in a single unified platform which can be accessed from anywhere. It provides you with a wide range of integrations to improve the workflow and increase the productivity of your team. Contact us now!
