How CRM and Email Marketing Work Together to Propel Business Growth - blog image

How CRM and Email Marketing Work Together to Propel Business Growth

Team Onstro on January 22, 2024 in Customer Relationship

Key Highlights:

  • CRM and email marketing create a partnership for personalized and targeted communication.
  • B2B automated platforms witnessed an 11-fold increase, translating to 60% revenue growth.
  • Small businesses wield CRM and email marketing software as hidden tools.

In the digital marketing world, staying ahead implies embracing tools that not only adapt but also thrive in the ever-evolving landscape. CRM and email marketing emerge as champions, each wielding its own unique powers. Now, imagine what happens when you bring these two forces together!

As technology takes giant leaps and consumer expectations become more discerning, the power lies in personalized and targeted communication. That’s precisely what CRM and email marketing software offer—a dynamic partnership that goes beyond traditional approaches.

Between 2011 and 2014, B2B automated platforms witnessed an astounding 11-fold increase in usage, translating to a big 60% surge in revenue. It’s not just a statistic; it’s a testament to the transformative power of CRM and email marketing.

Understanding CRM and Email Marketing

Now, let’s talk business. As a marketer, your toolkit needs both CRM and email marketing to supercharge your strategy. Think of them as your source, providing the insights, resources, and tools you need to slay the marketing game.

So, what about CRM and email marketing software? Customer Relationship Management, or CRM, is your personal relationship coach for business. Its mission? To enhance and manage your ties with customers, we all know that strong relationships mean business success.

CRM is your trusted partner, pointing out the weak spots in your sales journey. Where are people dropping off? What needs a tweak? It’s like having a GPS for your marketing strategy, guiding you to smoother roads and fewer detours.

What is the power of email marketing?

  • Email Campaigns

    Imagine you’ve got a super cool email campaign. It can reach a ton of people. The more email buddies you have, the bigger your reach. Share awesome stuff in exchange for email addresses, host fun webinars, or get people to refer their friends. It’s like building your fan club!

  • Building Relationships with Emails

    Now, let’s talk about relationships. Email marketing entails more than just sending emails. Check your email tools; they’re your trusted friends!

    Artificial Intelligence (AI) is a smart buddy that can make your emails super special. AI looks at what people like and helps you create emails that they can’t resist. It even knows the perfect time to send them.

    But a heads-up: AI can be tricky to handle. It’s like learning a new chapter. You need to give it the right commands for the best results. And remember, humans are still the bosses here. Keep an eye on what’s happening and add that human touch.

Also read: Decoding Growth: Strategies on How You Can Grow Small Businesses Smartly!

Why is CRM important in email marketing?

So, here is a detailed explanation of why is CRM important in email marketing:

  • Central Place for Audience Data

    CRM stores everything—contact details, phone calls, sales staff, and even notes about your customers. It’s like a data hub that whispers secrets about your customers’ likes and dislikes.

  • Easy Connection to Marketing Channels

    Your customer insights become important for your marketing. No more lost socks—everything’s together! CRM linked to your email platform means smooth sailing. The information flows seamlessly, making your life easier.

  • Clear Picture of Your Audience

    You see all your customer interactions in one place. It’s like a GPS for your business, showing where to grow and evolve. CRM gives you a snapshot of your audience—what they like and what they don’t.

  • Targeted, Personalized Campaigns

    CRM makes sure your emails are like personalized gifts. CRM is like a personal assistant, collecting and organizing user data. Your emails become VIP invites tailored just for them.

  • Easy to Create Appealing, Responsive Emails

    Your emails look awesome on every gadget—phone, tablet, or computer. Consistent and cool! CRM-powered email tools give you templates that work effectively. They work everywhere, ensuring your audience gets the best.

How CRM can be helpful in handling emails from customers?

By categorizing and tagging customer emails, CRM ensures that each message is promptly addressed. This organized approach not only saves time but also allows for a more personalized and responsive interaction with customers.

Moreover, the difference between CRM and email marketing is that CRM serves as a virtual memory bank for your customer relationships. With a quick dip into the CRM, your team gains instant access to the customer’s journey—a comprehensive history of emails, purchases, and interactions.

As an automated partner CRM and email marketing software doesn’t just stop at the organization; it excels at proactive communication. By setting reminders for follow-ups, CRM ensures that no customer inquiry slips.

This automated assistance not only streamlines workflows but also contributes to a seamless customer experience. Additionally, CRM’s data analysis capabilities unlock valuable insights, allowing businesses to anticipate customer needs and stay ahead in delivering exceptional service.

Role of Email marketing and CRM for small businesses

Some roles of CRM and email marketing for small businesses:

  • Building Strong Relationships

    CRM (Customer Relationship Management) is your assistant, keeping track of all your customers’ likes, dislikes, and interactions. It’s like having a digital notepad filled with insights. With email marketing and CRM hand-in-hand, you’re not just sending generic emails; you’re crafting messages tailored to your customer’s preferences.

  • Small Business, Big Impact

    For small businesses, every connection counts. CRM becomes your secret weapon by creating a central hub for all your customer information. No more finding spreadsheets or sticky notes; everything’s in one place.

  • Time-Saving

    CRM and email marketing jump in as your time-saving wizards. CRM organizes your customer data, making it easy to find what you need in a snap. Meanwhile, email marketing tools with CRM integration streamline your campaign creation process.

    CRM and email marketing are your partners in the small business adventure. They help you build relationships, make a big impact, and save time—all while keeping it personal and engaging.

Final Thoughts

CRM and email marketing act as the guiding compass, offering insights into customer journeys and streamlining interactions, while email marketing creates personalized campaigns that resonate. For small businesses, this partnership is a game-changer, fostering strong relationships, making a big impact, and saving precious time.

As you embark on this marketing adventure, consider elevating your strategy with Onstro CRM, the best CRM and email marketing software. Build a scalable contact database, accelerate sales, and unleash the potential of prospecting, sales conversion, and targeted marketing campaigns.

Unlock the full potential of CRM with Onstro. Build lasting relationships, convert leads, and run targeted campaigns seamlessly.

Contact us today!

Team Onstro