How To Analyse Customer Feedback And Get Insights - blog image

How To Analyse Customer Feedback And Get Insights

Asha Sharma on July 4, 2024 in Campaign Management

In the bustling world of business, understanding your customers is paramount. Their feedback analysis is not just a collection of opinions; it’s a combination of insights waiting to be discovered. In this guide, we will delve into the art of customer feedback analysis, unlocking its potential to drive growth and success for your business.

70% of customers spend more money when they find it easy to connect with a brand at every step. And almost two-thirds (64%) are willing to spend extra if the brand fixes any problems right where they happen.

What is Customer Feedback Analysis, and Why is it Important?

Customer feedback analysis is the process of systematically reviewing customer opinions, comments, and suggestions to gain useful information from customers about your products or services. It’s like looking through a window into their minds and trying to understand what makes them tick, what they hate, and what defines them.

The significance of this customer feedback analysis should be noted. It provides a map that leads your company toward efficiency and development. By knowing your customer’s desires and tastes, you can adjust your offerings in line with their sentiments, increasing customer loyalty and company profitability.

Also Read: First, Second And Third Party Data- How To Choose?

How Do You Get Actionable Insights from Customer Feedback?

Analyzing customer feedback is closely analogous to clusters of information that allow businesses to understand the feelings, thoughts, and wishes of their customers.

  1. Use Charts That Show Different Information:

    The visualization process is crucial for extensive datasets. By integrating various types of charts, such as trend lines, bar graphs, column graphs, or pie charts, we can effectively illustrate shifts in consumer attitudes and trends indicated by this feedback.

  2. Gather Customer Feedback:

    Gathering responses through surveys, reviews, social media platforms, and direct interactions. The wider variety of sources you utilize, the deeper your understanding can become.

  3. Tag Customer Responses:

    Use classifications or tags so that you can organize answers and describe them by type or keyword. It simplifies the work of searching, filtering, and analytical detailing on any particular issue or theme.

  4. Try Using Tables to See What Customers Think

    Tables provide a view of the structured data from the feedback, enabling you to compare, analyze, and determine the various aspects of customer sentiment.

  5. Engage on Social Media Platforms:

    User-generated feedback on social media platforms serves as a rich source of business insights. Monitoring channels, engaging with comments, and initiating conversations are essential practices. These activities offer valuable perspectives on customer sentiments, preferences, and areas for improvement.

  6. Organise Customer Feedback:

    User feedback analysis must be organized and structured clearly. Create an appropriate data sorting channel such as spreadsheets, customer satisfaction records, or software. The data that is orderly, accessible, and user-friendly will be the anchor point of your venture.

  7. Distinguish Valuable and Unproductive Data

    Learn the skill of differentiating between valuable insights and a heap of information. Target the feedback that is constructive, specific, and requires actionable steps instead of remaining consumed by the overwhelming, inappropriate, or unhelpful feedback.

Also Read: 5 Proven Tips To Solve Unbalanced Workloads In Your Company

How Do You Measure Customer Insights?

Customer feedback analytics is based on both quantitative and qualitative metrics. Some of these quantitative indicators are NPS (Net Promoter Score) or CSAT (Customer Satisfaction) numbers, which show if customers are happy or not with your product only from a numerical point of view.

Understanding clients’ minds gives companies a good chance to take better action. It is, however, the perfect map that allows you to navigate the maze of changing your products or services to make your customers more happy.

There are a few ways to analysing customer feedback:

  • Surveys: Business owners ask their customers what they think through surveys to help them understand their opinions.
  • Feedback: This is when customers tell a business respectively about what they like or what they don’t like regarding their products and services. For example, it can be through email, calls, and social media interactions.
  • Data Analysis: For business purposes, they can scrutinize information, for example, the frequency of what they buy, or they may want to look at how often they search a website or how long they spend on a specific page. This data tells what they are willing to spend money on.
  • Observation: Often, companies observe consumers trying on or keeping items. For instance, they could identify those products store visitors are consistently picking up or record what information customers are mostly finding on the website.


Companies seize different approaches, but usually, they include feedback analysis methods through which the most information about their clients can be received. They collect the information and deal with those insights. It is like spreading out the pieces of the puzzle and understanding the bigger picture of what customers deserve best.

With Onstro Campaigns, you can easily craft captivating emails, oversee all your marketing campaigns, and closely monitor their real-time progress. Take the lead in managing your campaigns, from creation to execution, with quick access to all your marketing endeavors.

So, dive in, explore, and let the voice of your customer feedback analytics guide you toward success.

Contact us to learn more about how Onstro can help you achieve your goals.

Asha Sharma

Asha Sharma is an experienced content writer with over 3 years of dedication in the field. Throughout her professional journey, she has diligently navigated diverse niches, aiming to curate content that provides information and utility to the audience. In technology, the workings of science, and the nuances of daily life, she crafts content that delivers value.