How to write Follow-Up Emails That Get Replies - blog image

How to Write Follow-Up Emails That Get Replies

Team Onstro on June 13, 2024 in Campaign Management

A follow-up email is like a reminder sent to someone you’ve already talked to. It’s to remind them about things you’ve discussed before, ask for answers or info, or remind them about important dates. These emails can turn potential customers into real ones, bring in new business, make friendships stronger, and seal deals.

But guess how to send a follow up email? When someone is sending you another email follow up, they should have a purpose of writing. In 2022, there were 4.26 billion email users worldwide; by 2026, this number is expected to grow to 4.73 billion.

How do you write a professional follow-up email?

Producing a credible follow-up email is about achieving equilibrium within the contexts of brevity and clearness.

The first thing you need to do is to clarify your target and how to write a follow up email. Have you got a certain piece of information in mind, or do you intend to get the readers to take a particular action? Indeed, think of a subject line that will be clear and informative and will show the point of your email correctly.

About the main sentence body, say hello in the fairest manner, introduce the recipient by name, and point to the previous interaction, be that an email, a conversation, or a meeting. Very shortly, tell them what category you are going to discuss. By keeping your email concise, professional, and focused on the next step, you’ll increase your chances of receiving a prompt and positive response.

7 Essential Tips for Successful Follow-Up Emails

Make your email brief, well-written, and to the point so that the person you sent it to is well-informed and knows what to do next accordingly. By implementing these 7 crucial tips, you can achieve high effectiveness in your follow-up emails.

  1. Craft a Captivating Subject Line

    Instead of a bland “Follow-Up,” try something like “Quick Question About [Topic]” or “Checking In: [Your Topic].” The beginning must be captivating and maintain a behavior that will gain the reader’s attention.

  2. Rekindle the Conversation

    Kick-off with a nice greeting and a short reference to what the two of you talked about last time as a way of getting back to business. To demonstrate that you care about the connection and are genuinely bothered by the current situation.

    Also Read: All You Need To Know About Omnichannel Vs Multichannel Marketing In 2024

  3. Restate Your Request with Clarity

    Ensure you don’t leave your visitor with doubts about what you want. Do not waste your time by presuming that the person remembers everything you discussed in the previous mail. Summarize the article, clarifying the importance of their reaction. It makes the contact more purposeful for them and increases the probability of you getting a thoughtful answer.

  4. Offer New Insights or Refresh Key Details

    Provide even more value in your follow-up mail and raise your chances of success by adding something extra to discuss the additional requests. Thus, this could be a media report on rising employment rates for people with such disorders, a new industry tide, or a well-done tool for problem-solving. Showing that you know your stuff and that your email has value to add makes it difficult for your target to dismiss your mail somewhere.

  5. Clearly State Your Reason for Following Up

    Don’t leave the main point somewhere—put it at the very beginning of your message. It may be a deadline approaching the need for details, concise and straight state loud and clear purposes of contacting you again. This way, the reply will be more time-consuming. So, there are more chances that they will reply soon.

  6. Include a Compelling Call to Action

    Complete your email with a clear CTA, as this terms the recipient to move to the next phase. In connection with this, if it is a plan for the meeting, give the go-ahead to their response or a comment, and do this for them to have a simple time. Try using verbs like “Please tell me what you think” or “Is it possible for us to continue to discuss this?” to personalize your message.

  7. Express Appreciation and Close Professionally

    A brief correspondence like a follow-up email must end on a positive note. It is the right step to thank them for this moment and consideration, regardless of whether they reply. To give your email a more professional look, a simple “Thank you for your consideration” is a good response.” Besides your full name or preferred title, “Yours truly” or “Sincerely” are also good.


By composing attention-grabbing subject lines, reminding that the conversation continued, restating the request with the utmost clarity, offering new and reinforcing it by rephrasing, giving reasons behind the follow up mail, including a killer call to do the thing that you want, and showing the appreciation will much greater likely generate the response you want.

With Onstro Campaigns, you can effortlessly create captivating emails, manage all your campaigns, and track real-time progress to ensure optimal results. With a convenient list view, you can add recipients, preview emails, and organize your campaigns for maximum efficiency.

Ready to elevate your email marketing game?

Contact us today to get started with Onstro and unlock the full potential of your campaigns!

Team Onstro