7 Simple Steps To Run A CRO Audit For Your Business - blog image

7 Simple Steps To Run A CRO Audit For Your Business

Team Onstro on May 14, 2024 in Campaign Management

Key Highlights

  • CRO audit is the process of analyzing your website to increase the conversion rate.
  • You must figure out the goals, conversion elements, and run AB tests for CRO audit.
  • Onstro Campaigns is a software that helps you with conversion rate optimization.

You have an appealing website with all the necessary elements to catch the eyes of viewers. But if it doesn’t convert to sales, then it’s time for a conversion rate optimization (CRO) audit.

But how can you understand the need for CRO audits? Well, it’s not as tough as you think. As per stats, the average web conversion rate is 3.68%. If your website conversion rate is below 3%, consider CRO Audit. Keep reading to know what are the steps in the CRO process.

Also read: Best Custom CRM Software: Why Choose One And 5 Strong Tips To Choose CRM

7 Steps to Run CRO Audit

CRO audit is the process of analyzing your website and marketing channels to detect areas for improvement and increase the conversion rate. But what are the steps of conversion optimization? Let’s find out.

  1. Figure Out the Goals

    Setting the goals is the first step to getting started with conversion rate optimization. List out what you want to achieve through the CRO audit process. Do you want to improve the conversion rate? Or do you want to check the technical efficiency of the website?

    Make the goal as specific and measurable as possible. If conversion is your primary focus, set a specific conversion rate as a goal. Moreover, it’s crucial to prioritize in case of multiple goals.

  2. Understand Customer Behavior

    Understanding the target audience’s behavior is one of the best conversion rate optimization strategies. Ask yourself: How do they wish to engage with the website?

    As you understand the preferences and interests of your target audience, it gets easier to optimize the website for them. For example, if your audience is old-aged people, try to make the website simple and light in color.

  3. Fix Easy Changes

    As you understand the needs of your target audience, you will know what is blocking conversion rates. The next step in the CRO audit is to fix the easy fixes. Try checking out the stats of users who have abandoned the cart during the payment process. Then, analyze the checkout page. Is it too complicated that customers get bounced off before paying?

    Similarly, check out the loading speed of the home page. Is it too crowded with high-quality images and videos to slow the process? Unfortunately, such small issues are usually the main reason behind the conversion rate shortage. So, sort them out as quickly as possible.

  4. Identify Conversion Elements

    Determine the key areas in your website where your customers are more likely to get converted. Some of the main conversion elements of a website are forms, call-to-actions (CTA), and checkout pages. Are they performing well?

    Conduct a conversion optimization audit of all these elements using key metrics such as clicks, views, etc. If the figures are not satisfactory, try to optimize all those elements.

  5. Run A/B Tests

    Like any other process, a CRO audit also requires testing to ensure you are on the right track. To that end, set up two websites or landing pages and let the traffic flow through them.

    Keep a close eye on both websites’ analytics. Continue this testing until you have conclusive data on which works better. Figure out why it works better. Use authentic sites like Google Analytics to analyze data.

  6. Make the changes

    Since you have discovered why the new version works better through the CRO assessment, it is time to make the changes. It is also better to share the insight report with stakeholders. This way, they will learn a lot to improve and avoid any previous mistakes in the future.

  7. Review CRO Audit

    CRO audit is not just a one-time process. It requires continuous analysis and updating. Remember, the performance of your website elements changes as your target audience’s behavior changes over time. So, it is better to monitor the figures regularly to ensure everything’s on the right track. Try to fix a time interval for the CRO audit. It could be monthly, quarterly, or even half-yearly.

Final Words

Many businesses fail to find a satisfying conversion rate even after spending much money and effort on websites. That’s quite common, but it won’t happen if you use the right software.

Onstro Campaigns is a tool that helps you to stay ahead by tracking real-time data. You can conduct a CRO audit with a comprehensive analysis of the latest data. Contact us now to get your marketing software.

Team Onstro