A solid lead management system is the first step towards sales success. Unfortunately, many companies fail to understand it. As per a report, the average response time of companies that contact leads within a month is 42 hours. As a result, the leads may get cold, or in the worst case, a competitor may quickly grab them away.
That’s exactly where proper lead generation management software can save you. It optimizes your sales team activities to nurture more leads promptly through the sales funnel and offers a lot of benefits. Explore what lead management is and some of the best lead management software.
Also Read: 7 Strong Reasons Why Your Business Needs Smart Business Applications
What is Lead Management?
Lead management refers to a systematic process of identifying and nurturing the leads throughout the sales funnel. The ultimate aim of every lead management system is to maximize the conversion rates and close more leads. It involves a crucial set of steps to convert interested leads to sales.
5 Best Lead Management Systems and Tracking Software
Choosing a suitable lead management software is as crucial as hiring the right sales executives for your business. Check out a list of the five best lead management systems and tracking software:
1. Onstro
Onstro CRM is a next-gen lead tracking solution that comes up with a set of advanced features. It is explicitly designed to help even beginner sales executives effectively guide the leads through each touchpoint of the conversion process. Here’s how it helps you:
- Provide overview of individual and overall team performance reports to check whether your team is on the right track.
- View the sales pipeline progress of individual leads through clear visuals.
- Manage all customer data in a single platform to categorize them based on engagement levels.
Onstro CRM is renowned for its easy-to-use interface, which is perfect for beginners as well as experienced personnel. In addition, it provides an excellent customer care support system to solve your queries round-the-clock.
2. Pipedrive
Pipedrive is one of the best lead management software with many sales forecast and reporting features to boost the tracking process. It is a cloud-based CRM that is mainly tailored to the needs of small and medium-sized businesses. The software covers all advanced features required for tracking software like call recording, client tracking, etc.
When it comes to customer support, Pipedrive has a reputation for its highly-rated chatbot system. Apart from the bot, the company includes a customer care team that works around the clock to solve all the queries.
3. Hubspot
Hubspot is another popular lead management CRM that helps you keep all your customer data on a centralized platform. You can track the prospects at any stage of the funnel and allocate sales executives to jump in at any moment for quicker conversion. Hubspot offers a free plan to test out its basic features.
Even though Hubspot doesn’t offer as many integrations as competitors, it covers it up with the option to segment customers based on their interests for better targeting. You can simply export or import contacts with just a single click.
4. Freshsales
Freshsales is a unique solution that aims to optimize the lead generation funnel with active tracking features. It is mainly designed for small businesses that work on a tight budget and want a beginner-friendly interface without a learning curve.
Freshsales has come up with many AI-powered features for effective lead scoring and contact management. Similarly, it also acts as a marketing CRM tool by offering a mail marketing tool to help you stay ahead of the competition. It works with a simple drag-and-drop interface and a set of readymade templates. However, for advanced options like A/B testing, you may have to rely on third-party integration.
5. Zendesk
Zendesk is an easy-to-use software that helps you track down the lead management process right from the initial point of contact to closing. It enables you to create a custom sales pipeline for your business and monitor the process with detailed pipeline reports. Such in-depth features allow you to identify bottlenecks quickly.
You can integrate Zendesk with many third-party processes to automate the sales flow process. Moreover, it comes with a mobile-friendly interface that is convenient for you. Unfortunately, Zendesk does not offer a free plan for users to test out the features.
Conclusion
What we have included is just the tip of the iceberg. You must conduct in-depth research to find the best lead management software that suits your particular business needs.
Onstro CRM is a trusted lead generation management software that helps you to track the progress of each lead throughout the sales funnel. It helps you keep updated with the progress in an organized manner. Contact us now!
